A hypothetical redesign of the Oklahoma City Museum of Art. This museum houses a wide variety of artistic disciplines which, given Oklahoma City’s relative lack of artistic venues (compared to larger capitol cities), provides the population with a valuable centerpiece to the city’s artistic community. Rather than focusing on only modern art for example, the OKC MOA displays small segments of larger disciplines which, when viewed as a whole, gives a clear picture of the entire art world. The logo reflects this by clearly showcasing “OKC MOA” without showing the full form of any single letter. It is also designed to demand attention in advertisements and publications with the dramatic use of white space, but remain subtle when used within the museum itself. This treatment also gives the logo an elegant quality which will appeal to the patrons and businesses that support the museum through donations.